Assistant Professor - School of Art

December 22, 2016

To whom it may concern;

See my on-line portfolio at

As a strongly conceptual Designer, Art Director, and Manager, my value is twofold. Thoroughly 
proficient with numerous applications on the Macintosh, I have the conceptual skills that are 
derived from an understanding of form and how form is developed. Furthermore, I am particularly 
skilled in the writing and in the design of  Corporate / Brand Identification Standards and Media Kits.

As a professional in the Communications field, my experience has been extensive. My background is 
evenly distributed in a variety of particular areas. They are: Consumer Packaging / Brand Identity, 
Corporate Identity, Advertising Promotion, Point of  Purchase, Book Design, Web Site Design, and 
Environmental Design.

I continue in my dedication to the most current trends designing electronically. I work in Adobe 
Illustrator, Adobe Photoshop, Streamline, InDesign, QuarkXpress, KAI’s Power Tools (vector and 
rasterized), Acrobat, PowerPoint, and Dreamweaver. 

My working philosophy is based on three things: 1) defining marketing communications design 
problems, 2) establishing strategic objectives, and 3) achieving optimum results.


Daniel J. Bond 

513-474-0993 / 1360 Pebble Court #307 / Cincinnati, Ohio 45255 /


The management and development of Communications Design from concept to completion is my 
ultimate goal as an Art Director. 

My approach is strategic, conceptual, analytical, and clearly reasoned. 

This has involved the following experience:

2 / 2001 to Now - Consultant Art Director / Designer / New York

 Art Director / Package Designer for marketing and advertising agencies, corporations, and 
publishing houses
o Directed Photography: industrial, real people, fashion, multiple exposure special effects, and food
o Designed corporate identity for National Restaurant Association with The Food Group Advertising
o Designed brand identity and package design with Apple Design Source for Pfizer OTC brands: 
ie, Zantac, Rolaids, Maalox, Cortizone, and Stride Guard, with Dixon & Parcels for: Hickory Farms, 
and Al Dayel, with Biondo Group for: Unilever - Caress Body Wash package design and Mead Johnson 
- Enfamil Brand and Packaging Standards Manual, with Vitalicious for: Vita Muffin Mix, Vita Muffins, 
Vita Tops,with Suzie's Good Groceries for: Clean'r Solution, numerous Suzie's Good Groceries Baked Goods
o Established the corporate business communications design for Lutron Electronics Commercial 
Business Division
o Lutron invented lighting control and needed to promote business solutions with lighting control
o Developed interior design and print advertising for Lutron's window shade brand, Sivoia, for 
Architectural Digest, et al
o Created estimates and managed workflow for Lutron's corporate communications department
Designed book covers for Warner Books, Pocketbooks, and Penguin Putnam Publishing
o Designed the corporate tradeshow with McCann Erickson for American Express - NCAA March 
o Interior Design for Hans d'Orville

1997- 2001 - Senior Art Director / CM Jackson, Ramsey, NJ

 CM Jackson is a Marketing Communications Agency dedicated to private label brand identity and 
package design
o Designed corporate / brand identity, package design for: Food Lion, Grand Union, Sunny Select, 
Stop n Shop, IGA, Price Chopper, Ruby Kist, Best Yet, Western Beef / Cactus Club, Marsh, Shop Rite, 
Kash n Karry, and Marquee
o Directed Photography: industrial, product, multiple exposure special effects, and food 
o Designed corporate print, and web design for Computer Graphics Warehouse
o Successfully developed pitch proposal work for new business with account teams and upper 
management for Grand Union, Kash n' Karry, Marsh, Finast, IGA, Price Chopper, and Weiss 

o Created estimates and managed workflow for production department along with production 

Directed design and production support staff of twenty people

1989-1997 - Consultant Art Director / Designer / New York

 Communications Art Director / Package Designer - for advertising agencies: ie, The Food Group for 
Uncle Ben's, Aramark, Nabisco, Lipton - The Diamond Group for All Brands, Paddington, Clairol, 
Norcliff Thayer, MetLife - William Douglas McAdams for Pfizer, Zantac, Versed, Soriatane, Cedax 
- Siebel Mohr for Seagrams - for corporations: ie., American Bible Society, Swank, and Hobby Horse 
- for publishing houses: ie., McGraw Hill, Dell, Bantam, Warner Books, Zebra Books, Prentice Hall, 
Berkley Publishing, and Pocketbooks - for Packaging Brand Identity Design Firms: ie., Dixon & Parcels 
for Bachman's, Austin Foods, Hershey's, Palmer's, and Slim Fast - Thomas Paul for Johnson & Johnson 
and Holy Redeemer Hospital
o Designed corporate / brand identity, package design, print advertising promotion, web site, and 
books for the Food Group
o Successfully developed proposals for new business with account teams and upper management 
- Won the corporate brand identity accounts for The American Bible Society, Swank, and Hobby 
Horse (Major awards were won)
Wrote and designed the corporate identification standards for The American Bible Society
o Designed the brand / corporate identification system for Hobby Horse, a manufacturer of infant 
products and silver items and the packaging brand / corporate identification system for Swank, a 
manufacturer of men's novelty and personal gift products
Created estimates and managed workflow for production department 
o Directed production team of ten people
o Worked with account teams and clients to develop concepts and
communications / packaging design strategies
o Production planning was carried out with the far east for both Swank and Hobby Horse
o Directed Photography: industrial, real people, fashion, multiple exposure special effects, product, 
and food

1986-1989 - Senior Art Director / Ziff Davis / New York

 Ziff Davis was the world's largest special interest magazine publication house
o Designed and managed Ad promo for: PC Magazine, MacUser, A+Magazine, Digital Review, and 
Computer Library
Designed corporate / brand identity, media kits, print advertising
promotion, package design, and tradeshows
Managed a staff of twenty - art directors, associate art directors, and production artists 
Created estimates and managed workflow for production department
o Managed outside vendors: art studios, free lance design, photographers, type houses, illustrators, 
and design firms
o Successfully developed proposals for cross promotional business with upper management of 
PC Magazine
o Established and designed the corporate identification standards for Computer Library
o Worked with publishers and copywriters developing marketing concepts and communications design 
o Directed photography: industrial, real people, fashion, multiple exposure special effects, and product

1985 - Consultant Art Director / Designer / New York

 Art Director / Package Designer for the advertising agency Simms Freeman & O'Brien - for Nestle's, 
Lever Brothers, and General Foods
o Designed corporate / brand identity, package design with Image
Communications for Kellog's - Eggo Waffles, Whitney's Yogurts, and Peoples Express Airline  
o Worked with account teams to develop design concepts and communications design strategies at 
Marlboro Marketing
o Created estimates and managed workflow for art department at Marlboro Marketing developing 
promotion for the agency
Directed photography: industrial, real people, fashion, and food

1982 - 1985 - Design Director / Thomas Paul / Philadelphia

 Thomas Paul is a Marketing Communications Agency dedicated to consumer brand identity and 
package design
Senior Communications / Package Design Director for national consumer brands such as: Campbell's 
Soup : i.e., Franco American, Swanson, Superiore, LeMenu, Mrs. Paul's, Foreign Accents, Pepperidge 
Farm, & Kid's Choice - Borden's: i.e., Wise, Cottage Fries, Old London, plus, Whitman's, Liebco, Bird 
Incorporated, Klondike, & Nabisco
o Designed trademarks Cottage Fries, Bird Incorporated, Chestnut Hill College, Swanson, Team America 
for Kodak, & Deval
o Designed corporate identity standards for Bird Incorporated, DeVal, Team America, and Chestnut 
Hill College
Conducted quantitative market research in order to find markets and to establish design criteria for 
mark development
o POP, and print advertising promotion for Nabisco, Campbell's Soup, LeMenu, Bird, Klondike, and 
Mrs. Paul's
o Created estimates and managed workflow for production department
o Wrote and designed the corporate identification standards for Bird Incorporated
Directed design - production support staff of twenty people and free lance support personnel
Managed outside vendors: art studios, illustrators, photographers, and type houses
Directed Photography: industrial, product, multiple exposure special effects, and food 


Graduated from The Art Academy of Cincinnati 

Graduated from The Cleveland Institute of Art - 4.0 average
o BFA Degree in Graphic Design - Triple major in Graphic Design, Painting, and Art History 
o Minor degree in English and Theology
o Graduated from Pratt Institute - 4.0 average
o MS in Communications with special interest in Corporate / Brand Identity and Package Design

Career Highlights

1) The Clairol Information Center

 Clairol needed to have a synergistic display of their hair color line
o Brands needed to be understood in terms of specific consumer choices for hair color
o Information display provided breakdown by category and purpose
o Interactive informational display paved the way for similar concepts
o Gold Popaii Winner

2) The Corporate Identity for Bird Incorporated

 Formerly Bird & Son, Bird Incorporated is the oldest roofing and siding company in the country
Thomas Paul, employed quantitative research techniques and found their market
o Based on findings - Designed a new Corporate Identity which involved a name change 
o Wrote and designed Corporate Identifications Standards, & redesigned all packaging and promotion
Before the Corporate identity change, Bird was $15,000, 000 in debt - Bankruptcy was imminent
o After one year, Bird was $18,000,000 in the black

3) The Taste O Sea Brand Identity / Corporate Identity

 Taste O Sea brand had a very dated look and needed help, but the brand had a built up goodwill 
o Taste O Sea brand needed to reach out to a broader market being mindful of brand equity
o Redesign of Taste O Sea packaging has been so successful that it has never been changed

4) The Cottage Fries Brand Identity for Borden's / Wise

 Cottage Fries revolutionized the way in which potato chips were packaged and marketed
o New substrate is utilized with a full color process concept for a potato chip bag
o Developed name, and designed the brandmark itself
o Package design remained unchanged on the shelf for over ten years
o Trademark remains as originally designed

5) The Campbell's Soup Packaging Revitalization

 Senior Design Director with the team at Thomas Paul responsible for the revitalization of Brand 
Identities at Campbell's Soup 
o Redesign of the Swanson Brand, Mrs.Paul's, Franco American, Pepperidge Farm Stuffing, and 
Superiore - Worked with team developing LeMenu, Prego, and Great Starts

6) The Advertising and Promotion Campaigns for PC Magazine

 Senior Art Director in charge of Ad Promo for PC Magazine
o Integrated series of campaigns and promotions which were compiled into media kits
o Media kits were designed around annual themes, and they were distributed to advertisers
o Circulation grew at this time from 325,000 to 900, 000
o PC Magazine was fastest growing publication in magazine history!

7) Corporate Identification System - American Bible Society

 The American Bible Society - an ecumenical and non - denominational publishing organization
ABS is the largest distributor of The Bible in the world
o Collaboration with upper management to redesign Corporate Identity
Writing of a Corporate Identification Standards
o Design and development of Corporate Promotion for The ABS 175th Anniversary 
o Design of forty Bible Covers to commemorate these events
o Awards were won on many levels including an Art Director's Award from Art Direction Magazine
Featured in Art Direction Magazine's Creativity Annual 

8)  Swank Gift Line for Men

 Designed packaging, and the products packaged 
Featured winner in Art Direction Magazine's Creativity Annual
o Items in this line were being manufactured from various places outside the United States
o Supplied mechanical production - it had to be perfect on this end.
o Proofed and approved final film.
Quality and consistency were maintained from these various sources

10) The Hobby Horse Brand Identity System

 Hobby Horse Brand - old and established line of infant products 
Hobby Horse needed to update their marketing strategy and their subsequent look in order to be 
taken more seriously in the marketplace
Design of forty prototype packages - extended into hundreds of SKUs 


 Award Winner in Art Direction Magazine's Creativity Shows 20 &21  for The Brand Identity Gift Line 
for Swank and The Look for The American Bible Society's Line of Bibles
o Numerous awards for ad promo publication design at Ziff Davis 
o Undergraduate School - Ford Foundation Scholarship
o Pratt Institute Fellowship for advanced study in the field of Communications

513-474-0993 / 1360 Pebble Court #307 / Cincinnati, Ohio 45255  /

  • ID#: 133477
  • Location: Cincinnati, OH , 45255

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Dir, School of Art
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