Search Marketing Manager at Mercy in Cincinnati, OH
The Search Marketing Manager who will be responsible for the continued strategy, implementation and growth of paid and organic search marketing efforts leading to growth in reach and conversion across web properties. This role is responsible for the execution related tactics associated with the management of paid keyword campaigns (PPC advertising), keyword, and organic search engine optimization strategies. Essential Job Functions:
Provide thought leadership across teams and best practices for search marketing and on the forefront of trends, technology and media. Create and manage ongoing pay-per-click search advertising campaigns for core areas of focus at the brand, service line and local levels. Assist in the creation, editing, management, organization, and optimization of organizational web content. Work with key stakeholders to get new content online and existing content updated with search engine marketing best practices in mind. Conduct on-page SEO across all Bon Secours Mercy Health web properties to ensure pages are ranking for target keywords. Manage and optimize ongoing pay-per-click search advertising campaigns for core areas of focus at the brand, service line and local levels. Analyze and report on changes in search-related growth, constantly iterating and optimizing paid and organic search marketing campaigns based on data. Conduct keyword analysis to determine which keywords are primary and secondary targets for ranking across web areas. Implement local search optimization efforts for location-based web assets. Work with key stakeholders to get new content online for new projects and make updates existing content updated with search engine marketing best practices in mind.
Qualifications:
Bachelor's Degree Required Licensure Preferred:
Google Analytics, Google Ads
Experience:
5-7 years
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Provide thought leadership across teams and best practices for search marketing and on the forefront of trends, technology and media. Create and manage ongoing pay-per-click search advertising campaigns for core areas of focus at the brand, service line and local levels. Assist in the creation, editing, management, organization, and optimization of organizational web content. Work with key stakeholders to get new content online and existing content updated with search engine marketing best practices in mind. Conduct on-page SEO across all Bon Secours Mercy Health web properties to ensure pages are ranking for target keywords. Manage and optimize ongoing pay-per-click search advertising campaigns for core areas of focus at the brand, service line and local levels. Analyze and report on changes in search-related growth, constantly iterating and optimizing paid and organic search marketing campaigns based on data. Conduct keyword analysis to determine which keywords are primary and secondary targets for ranking across web areas. Implement local search optimization efforts for location-based web assets. Work with key stakeholders to get new content online for new projects and make updates existing content updated with search engine marketing best practices in mind.
Qualifications:
Bachelor's Degree Required Licensure Preferred:
Google Analytics, Google Ads
Experience:
5-7 years
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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