Marketing Director
Objectives Collaborate with the operations team to uncover insights for developing marketing and branding strategies for existing and new products.
Identifying revenue opportunities among established products.
Identify short- and long-term resource needs, including development and management of annual marketing budget, and expenditures.
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team and organization.
Responsibilities Lead development of marketing strategy by working closely with leadership, creatives, content providers, to create effective plans focused on growing the audience for our products.
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
Regularly work with leadership to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure marketing team is consistently performing above standard.
Skills and qualifications Successful track record in senior marketing role and campaign creation.
Excellent leadership, communication, and decision-making skills.
Experience in digital and print marketing, content marketing, and social media marketing.
Proven ability to plan and manage budgets.
Excellent understanding of digital marketing, copywrite, communications, branding and SEO.
Bachelor's degree (or equivalent) in marketing, advertising, or communications Desired Skills and Experience Objectives Collaborate with the operations team to uncover insights for developing marketing and branding strategies for existing and new products.
Identifying revenue opportunities among established products.
Identify short- and long-term resource needs, including development and management of annual marketing budget, and expenditures.
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team and organization.
Responsibilities Lead development of marketing strategy by working closely with leadership, creatives, content providers, to create effective plans focused on growing the audience for our products.
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
Regularly work with leadership to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure marketing team is consistently performing above standard.
Skills and qualifications Successful track record in senior marketing role and campaign creation.
Excellent leadership, communication, and decision-making skills.
Experience in digital and print marketing, content marketing, and social media marketing.
Proven ability to plan and manage budgets.
Excellent understanding of digital marketing, copywrite, communications, branding and SEO.
Bachelor's degree (or equivalent) in marketing, advertising, or communications Recommended Skills Branding Campaigns Communication Content Marketing Decision Making Digital Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
Identifying revenue opportunities among established products.
Identify short- and long-term resource needs, including development and management of annual marketing budget, and expenditures.
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team and organization.
Responsibilities Lead development of marketing strategy by working closely with leadership, creatives, content providers, to create effective plans focused on growing the audience for our products.
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
Regularly work with leadership to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure marketing team is consistently performing above standard.
Skills and qualifications Successful track record in senior marketing role and campaign creation.
Excellent leadership, communication, and decision-making skills.
Experience in digital and print marketing, content marketing, and social media marketing.
Proven ability to plan and manage budgets.
Excellent understanding of digital marketing, copywrite, communications, branding and SEO.
Bachelor's degree (or equivalent) in marketing, advertising, or communications Desired Skills and Experience Objectives Collaborate with the operations team to uncover insights for developing marketing and branding strategies for existing and new products.
Identifying revenue opportunities among established products.
Identify short- and long-term resource needs, including development and management of annual marketing budget, and expenditures.
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team and organization.
Responsibilities Lead development of marketing strategy by working closely with leadership, creatives, content providers, to create effective plans focused on growing the audience for our products.
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
Regularly work with leadership to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure marketing team is consistently performing above standard.
Skills and qualifications Successful track record in senior marketing role and campaign creation.
Excellent leadership, communication, and decision-making skills.
Experience in digital and print marketing, content marketing, and social media marketing.
Proven ability to plan and manage budgets.
Excellent understanding of digital marketing, copywrite, communications, branding and SEO.
Bachelor's degree (or equivalent) in marketing, advertising, or communications Recommended Skills Branding Campaigns Communication Content Marketing Decision Making Digital Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
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