Director, Marketing
Are you looking for an exciting opportunity to work on multiple brands and lead the design and deployment of their marketing strategy? Then Tire Discounters is the right place for you!Since our founder, Chip Wood, opened the doors to the first Tire Discounters over 40 years ago, we have been raising the bar in the tire and automotive business.
Family-owned and operated to this day, weve separated ourselves by treating customers and their cars with care and respect while focusing on transparency in pricing and providing the highest level of service.
Now over 2000 strong, our team members are the best in the business, so we also continue raising the bar as an employer of choice! We separate ourselves by providing a variety of career paths, industry-leading training and development programs, clear advancement tracks, comprehensive benefit plans, and a focus on life balance!POSITION Overview:
Marketing Director is a highly influential role that is critical to the success of Tire Discounters and its family of brands' marketing efforts.
This leadership position will be responsible for developing and executing marketing plans for multiple brands and initiatives, crafting strategies based on a deep understanding and comprehensive knowledge of customer(s) and the competitive market landscape.
A CLOSER LOOK AT THE COPY Be the WHO/Customer expert for assigned brands, identifying insights, wants and needs.
Partner with Brand Communications specialty pillar expert to develop WHAT/Messaging Strategy for assigned brands.
Partner with specialty pillar experts to leverage collective expertise and jointly develop and execute multi-brand campaigns, maximizing scale and impact of multi-brand portfolio.
Develop and implement strategies for assigned specialty pillar that align with the business goals and objectives of Tire Discounters and its family of brands.
Execute marketing campaigns and plans that support sustained engagement, drive brand awareness, and raise customer acquisition and loyalty, in line with overall marketing and business strategy.
Utilize consumer and industry insights and research to create marketing and content strategies to drive growth, proactively acting on opportunities to influence consumer behavior, and market to ensure the long-term growth of Tire Discounters brands.
Collaborate with the senior leadership team, sales/deployment team(s), and other internal partners to develop targeted strategies to position assigned brands for growth.
Set planning calendar, lead the planning process, coordinate activities requiring cross-functional collaboration, manage timelines and ensure timely and successful completion of deliverables related to marketing and content campaigns.
Actively participate in and contribute input to the annual marketing planning process.
Regularly analyze and evaluate the performance, progress, and impact of the campaigns, performance, identifying risks and opportunities, reporting findings and recommendations to improve future marketing initiatives.
Partner with other brand owners and specialty pillar centers of expertise to build cohesive marketing campaigns, ensuring the execution of marketing specialty pillar with marketing operational excellence.
Serve as the primary relationship owner for external agency members and organizational partners affiliated with assigned brands and specialty pillar.
Support M&A activities and new store openings by developing and executing marketing tactics that drive foot traffic and revenue.
Collaborate with integration and sales teams and provide clear direction and marketing strategies throughout the integration process.
Provide consulting support, single point of communication and marketing subject matter expertise for assigned brands, including developing marketing plans, messaging, promotions, and other marketing strategies to drive traffic to retail locations.
Establish and maintain budgets for the brands and specialty pillar of marketing ownership.
Track and manage all related costs and provide forecasts.
Maintain a deep understanding and awareness of the competitive market landscape in all of the companys markets, by consistently focusing on and expanding knowledge of it, including continuous monitoring of market conditions.
Manage a team of direct reports, establish a clear set of deliverables with the team, monitor progress, provide guidance and support to ensure the team meets goals and objectives.
The Research and Strategies NECESSARY FOR SUCCESS Strong strategic thinking and ability to connect with consumers at the grassroots level.
Demonstrated track record of developing and executing successful marketing campaigns.
Proficient in data analysis and ROI modeling, leveraging available data to create strategic targeting recommendations and metrics for marketing initiatives.
Demonstrated understanding of fundamental marketing principles, customer focus, with the ability to comprehend the needs of customers, and develop appropriate content strategies.
Positive mindset with an ability to understand and analyze local audiences to cultivate long-term brand loyalty.
Strong business maturity, professionalism, collaboration, interpersonal, relationship building and supervisory skills.
Excellent analytical skills, including performance measurement, market trend analysis, and consumer insights to inform marketing content strategies.
Solid writing, editing, communication, critical thinking, and project management skills with excellent attention to detail.
Ability to present and communicate effectively with individuals at all levels within and outside the organization.
Cross-functional and Cross-Pillar team leadership, collaboration, and creative problem-solving skills with a high level of organization and commitment to producing high-quality results.
Ability to establish performance objectives and standards, benchmarks and key performance indicators.
Proficient in Microsoft Office, including Excel, Word, and PowerPoint, and familiarity with content management systems, analytical and performance tools such as Google Analytics, and cloud-based marketing systems.
EDUCATION AND WORK
Experience:
Bachelor's degree in advertising, communications, marketing, or related field Minimum 10
years' experience of marketing leadership experience, preferably in automotive, tire or retail industry Experience with brand messaging, content creation, management, production, publishing, and distribution is required.
Experience leading a successful team.
Experience in market campaigns, brand positioning and messaging, leveraging a prioritized and strategically sound approach to deliver a compelling value proposition to consumers.
Recommended Skills Advertising Analytical Attention To Detail Automotive Industry Benchmarking Brand Awareness Estimated Salary: $20 to $28 per hour based on qualifications.
Family-owned and operated to this day, weve separated ourselves by treating customers and their cars with care and respect while focusing on transparency in pricing and providing the highest level of service.
Now over 2000 strong, our team members are the best in the business, so we also continue raising the bar as an employer of choice! We separate ourselves by providing a variety of career paths, industry-leading training and development programs, clear advancement tracks, comprehensive benefit plans, and a focus on life balance!POSITION Overview:
Marketing Director is a highly influential role that is critical to the success of Tire Discounters and its family of brands' marketing efforts.
This leadership position will be responsible for developing and executing marketing plans for multiple brands and initiatives, crafting strategies based on a deep understanding and comprehensive knowledge of customer(s) and the competitive market landscape.
A CLOSER LOOK AT THE COPY Be the WHO/Customer expert for assigned brands, identifying insights, wants and needs.
Partner with Brand Communications specialty pillar expert to develop WHAT/Messaging Strategy for assigned brands.
Partner with specialty pillar experts to leverage collective expertise and jointly develop and execute multi-brand campaigns, maximizing scale and impact of multi-brand portfolio.
Develop and implement strategies for assigned specialty pillar that align with the business goals and objectives of Tire Discounters and its family of brands.
Execute marketing campaigns and plans that support sustained engagement, drive brand awareness, and raise customer acquisition and loyalty, in line with overall marketing and business strategy.
Utilize consumer and industry insights and research to create marketing and content strategies to drive growth, proactively acting on opportunities to influence consumer behavior, and market to ensure the long-term growth of Tire Discounters brands.
Collaborate with the senior leadership team, sales/deployment team(s), and other internal partners to develop targeted strategies to position assigned brands for growth.
Set planning calendar, lead the planning process, coordinate activities requiring cross-functional collaboration, manage timelines and ensure timely and successful completion of deliverables related to marketing and content campaigns.
Actively participate in and contribute input to the annual marketing planning process.
Regularly analyze and evaluate the performance, progress, and impact of the campaigns, performance, identifying risks and opportunities, reporting findings and recommendations to improve future marketing initiatives.
Partner with other brand owners and specialty pillar centers of expertise to build cohesive marketing campaigns, ensuring the execution of marketing specialty pillar with marketing operational excellence.
Serve as the primary relationship owner for external agency members and organizational partners affiliated with assigned brands and specialty pillar.
Support M&A activities and new store openings by developing and executing marketing tactics that drive foot traffic and revenue.
Collaborate with integration and sales teams and provide clear direction and marketing strategies throughout the integration process.
Provide consulting support, single point of communication and marketing subject matter expertise for assigned brands, including developing marketing plans, messaging, promotions, and other marketing strategies to drive traffic to retail locations.
Establish and maintain budgets for the brands and specialty pillar of marketing ownership.
Track and manage all related costs and provide forecasts.
Maintain a deep understanding and awareness of the competitive market landscape in all of the companys markets, by consistently focusing on and expanding knowledge of it, including continuous monitoring of market conditions.
Manage a team of direct reports, establish a clear set of deliverables with the team, monitor progress, provide guidance and support to ensure the team meets goals and objectives.
The Research and Strategies NECESSARY FOR SUCCESS Strong strategic thinking and ability to connect with consumers at the grassroots level.
Demonstrated track record of developing and executing successful marketing campaigns.
Proficient in data analysis and ROI modeling, leveraging available data to create strategic targeting recommendations and metrics for marketing initiatives.
Demonstrated understanding of fundamental marketing principles, customer focus, with the ability to comprehend the needs of customers, and develop appropriate content strategies.
Positive mindset with an ability to understand and analyze local audiences to cultivate long-term brand loyalty.
Strong business maturity, professionalism, collaboration, interpersonal, relationship building and supervisory skills.
Excellent analytical skills, including performance measurement, market trend analysis, and consumer insights to inform marketing content strategies.
Solid writing, editing, communication, critical thinking, and project management skills with excellent attention to detail.
Ability to present and communicate effectively with individuals at all levels within and outside the organization.
Cross-functional and Cross-Pillar team leadership, collaboration, and creative problem-solving skills with a high level of organization and commitment to producing high-quality results.
Ability to establish performance objectives and standards, benchmarks and key performance indicators.
Proficient in Microsoft Office, including Excel, Word, and PowerPoint, and familiarity with content management systems, analytical and performance tools such as Google Analytics, and cloud-based marketing systems.
EDUCATION AND WORK
Experience:
Bachelor's degree in advertising, communications, marketing, or related field Minimum 10
years' experience of marketing leadership experience, preferably in automotive, tire or retail industry Experience with brand messaging, content creation, management, production, publishing, and distribution is required.
Experience leading a successful team.
Experience in market campaigns, brand positioning and messaging, leveraging a prioritized and strategically sound approach to deliver a compelling value proposition to consumers.
Recommended Skills Advertising Analytical Attention To Detail Automotive Industry Benchmarking Brand Awareness Estimated Salary: $20 to $28 per hour based on qualifications.
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